// B2B growth marketer
Hi, I'm Harold. I grow marketing-sourced and influenced pipeline — across product-led and sales-led motions.
14 years in marketing — demand generation, lifecycle and marketing operations. I build the programs that create demand, then prove what they contributed, so Marketing and Sales read the same numbers.
// what I do
01
Demand & attribution
Demand plans built backward from revenue, with sourced and influenced pipeline tracked from first touch to closed deal.
02
Lifecycle & nurture
Programs paced by real engagement, with account-level signals that tell Sales who is ready.
03
Positioning & messaging
Clear stories for each audience and against each competitor — tested in content, webinars and campaigns.
// selected work
all work →Pipeline qualityFewer MQLs, better pipelineHow a demand team moved from counting leads to producing conversions Sales actually wanted.Revenue modelingPlanning demand backward from ARRA reverse-funnel model that turned a new-logo revenue target into campaign goals.Content programAn annual research report for engineering leadersThe State of Quality Report — one study turned into a year-round, multi-region campaign.
// latest writing
all posts →Let's talk growth.
Hiring for demand generation, lifecycle or marketing operations? I'd like to hear about it.